Performance Marketer · Meta Ads Specialist

I generate high-quality leads that convert into real business.

Helping local small businesses and real estate businesses build consistent lead generation systems using Meta Ads and conversion-focused creatives. Over 5 years, I have generated thousands of leads across campaigns.

Explore My WorkGet In Touch
Ranchi, Jharkhand, India+91 7366932466Sauravtiwary88@gmail.com
Saurav Kumar
About Me

Focused on results, not just metrics.

I am a performance marketer with hands-on experience managing ₹5L+ in ad spend across multiple industries including real estate, construction, automobile and service-based businesses. Over the course of 5 years of working in digital marketing, I have generated thousands of leads across campaigns.

I specialize in reducing cost per lead, improving lead quality and scaling campaigns profitably through data-driven ads, strong creative strategy and continuous optimization.

Results Snapshot

Results that matter.

1,000+Leads Generated
₹67–₹101Cost per lead achieved
₹5L+Ad spend managed
10+Industries worked with
Selected Work

Selected Campaigns

A selection of campaigns, strategies and measurable results.

01 / REAL ESTATE

Real Estate Plot Campaign

Residential plot sales campaign in Pithoria focused on generating high-quality leads under a limited ₹500/day budget.

152+ leads · ₹67–₹101 CPL
02 / REAL ESTATE

Residential Real Estate Campaign

Lead generation system for a high-ticket residential property with a long decision cycle and fluctuating CPL.

100+ leads · ₹101–₹211 CPL
03 / INTERIOR / HOME SERVICES

Home Services Lead Generation Campaign

Meta Lead Form campaign optimized through creative and audience testing to bring acquisition cost down.

33 leads @ ₹51 CPL · 3X+ improvement
Case Study 01

Real Estate Plot Campaign

Residential plot sales · Ranchi Region

Objective: Generate high-quality leads for residential plots.

Challenges: High-ticket purchase, low-trust audience and limited ₹500/day budget.

Approach: Meta Lead Form Ads, location + investment messaging, Ranchi and nearby high-intent audiences, continuous creative and audience testing.

Performance:

  • 152+ leads generated
  • ₹11,861 ad spend
  • ₹67–₹101 CPL

Impact:

  • Built a consistent pipeline of potential buyers
  • Enabled site-visit opportunities
  • Maintained strong lead flow under limited budget
Case Study 02

Residential Real Estate Campaign

Residential real estate lead generation

Strategy: Meta Lead Form Ads with location, lifestyle and investment messaging; multiple audience, creative and messaging iterations; continuous optimization based on CPL trends and lead consistency.

Case Study 03

Home Services Lead Generation Campaign

Meta Lead Form campaign optimization

Strategy: Tested creatives and audience targeting and optimized campaigns based on CPL performance.

Tracking & Analytics

I don't just run ads. I make sure the data is right.

Hands-on experience with Meta Pixel, Google Tag Manager, GA4 and event tracking.

Meta Pixel + GTM

Set up Meta Pixel tracking through Google Tag Manager and configured triggers for relevant website actions, with event firing verified through Meta Events Manager.

Meta Events Manager

Verified key website events including PageView, ViewContent, InitiateCheckout and AddToCart.

GA4 via GTM

Implemented the Google tag through Google Tag Manager using a GA4 Measurement ID variable and configured it across website pages.

What I Optimize

Cost per lead, lead quality, creative performance, audience targeting, campaign consistency and funnel signals.

Let's Work Together

Need better leads from your ad budget?

I help local and real estate businesses build consistent lead generation systems with Meta Ads and conversion-focused creatives.

Start a Conversation
EmailSauravtiwary88@gmail.com
Phone+91 7366932466
LinkedInAvailable on request
LocationRanchi, Jharkhand, India